The Brand Compass

In this episode:Part of my mini-series: ‘Real life Personal Brand Examples’. I introduce you to Jack Fleckney, a local friend based in Northamptonshire, who runs a business that specialises in designing, organising and leading adventure expeditions.Jack comes on to share his journey as the ‘go-to person’ behind the business who had to lead from the front and be visible.You’ll get to hear his path to specialising in the outdoors and extreme environments, which started in the Royal Marines at a young age, and includes being asked to organise and lead a 40-day challenge across 3,000 miles of ocean from the Canary Islands to the West Indies.Jack has had to learn, and he’ll say he is still learning, like most business owners, how to work out that balance between being the face of the business, hiring and delegating, and ultimately how to ‘scale’ being personable.Come listen to this episode - Jack is genuinely a down-to-earth person who works hard and has managed to create a business (finally) that really does align with his special talents as well as his passion for being outside and challenging himself. - - -𝗚𝗨𝗘𝗦𝗧 𝗕𝗜𝗢:Jack Fleckney is a former Royal Marines Commando who is best known for taking on some of the hardest challenges on Earth, like rowing across the Atlantic Ocean, completing the toughest footrace in the world across the Sahara, kayaking the length of the most dangerous swim in the world, and setting 24-hour World Records.He is a highly detail-orientated and experienced outdoor professional who thrives in extreme environments. His business, Legend Expeditions, specialises in designing, organising and leading life-changing adventures for people who are keen to create their own Legend Story.𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:Shelley is a systems-led personal brand strategist working with knowledge experts… those who teach, educate, consult, advise or mentor others. Her specialism is in helping her clients to uncover their genius gifts which the world needs and translate that into something that can be marketed and communicated in a way that’s comfortable for them.South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work. She runs her specialist marketing agency Harbour 32, with her magically gifted friends, where they focus on personal brand strategy and podcast show positioning.==================All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

In this episode:Mini-series: ‘Real life Personal Brand Examples’. Conversations with people who are experts in very different fields to what you’re used to hearing about. I talk to them about how they are faring ‘out in the world’ - building and shaping their personal brand to suit them. I introduce you to my friend, Janice Wagner. She heads up her own executive search and recruitment business in Johannesburg, serving clients across the African continent.She shares how she realised (fast) that she had to work out who she was and why someone should be interested in talking to her, in order to choose her work with, instead of her competitors. This was the beginning of her journey to shaping a version of herself that she could be 24/7, 365 days a year (a.k.a. what her personal brand looked and felt like).For me she is a great testament to why it’s important to do this work on yourself. She kept things simple: be the human that treats people compassionately and empathetically, regardless of their role or the size of their organization. She also shares the moment it hit her very early on that really: everyone wants to just be listened to, and rememberedCome listen, Jan is a firecracker and you’ll get to hear about her boxing as well. - - -𝗚𝗨𝗘𝗦𝗧 𝗕𝗜𝗢:Janice is a trained and qualified as Chartered Accountant with a Higher Diploma in Taxation. After 10 years with Price Waterhouse Coopers and before becoming a partner - she upped sticks and changed careers.Today, she is an award-winning Chief Exec, who runs her own executive search and recruitment business, EDGE, based in Johannesburg and working with clients across Africa. EDGE position themselves as career consultants and the go-to holistic talent solution. They have won numerous awards in the professional services category, as well as from the point of view of the job seekers themselves. When Jan isn’t working, she enjoys boxing and getting some road trips in for quiet and restful get-aways. 𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:Shelley is a systems-led personal brand strategist working with knowledge experts… those who teach, educate, consult, advise or mentor others. Her specialism is in helping her clients to uncover their genius gifts which the world needs and translate that into something that can be marketed and communicated in a way that’s comfortable for them.South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work. She runs her specialist marketing agency Harbour 32, with her magically gifted friends, where they focus on personal brand strategy and podcast show positioning.==================All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

In this episode:I share what I’ve learnt from the last two conversations I’ve had in my series talking to real life examples of humans who are out there, shaping a version of themselves that they are happy to take out into the world. (Gordon Fong in Ep60, and Ryan Enslin in Ep61).I’ve worked really hard on this series - to try and bring you the best conversations we can have… around this tough, tender and personal concept of communicating yourself with the world…and to do it in a way that feels natural and almost like breathing for you.Many people struggle to be MORE of themselves in their day-to-day work lives, and that also has knock-on effects on:…self-confidence and bravery…leaning into your genius properly and shining,and ultimately, for me… in feeling misunderstood.I’ve been there. I’ve had to squish myself into a different shape in order to fit in with what an employer wants to see and hear. Both in South Africa and in the UK. It was worse in the UK, because when I arrived I was only 23 years old, and my sense of self took a massive beating, having never lived away from home or left my home country before.I touch on three aspects:- the value of vulnerability and context- the part that JOY plays in our choices- we can shape ‘personal brand' to make sense to us.Come join me. Could you do me favour and let me know what’s swirling around in her head when you listen to this one and the conversations in this series. I’d love to know if they are hitting home or are useful for you.Instagram : @shelleyrostlund. Or LinkedIn:  /shelleyrostlund- - -𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:Shelley is a systems-led personal brand strategist working with knowledge experts… those who teach, educate, consult, advise or mentor others. Her specialism is in helping her clients to uncover their genius gifts which the world needs and translate that into something that can be marketed and communicated in a way that’s comfortable for them.South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work. She runs her specialist marketing agency Harbour 32, with her magically gifted friends, where they focus on personal brand strategy and podcast show positioning.==================All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

In this episode:Mini-series: ‘Real life Personal Brand Examples’. Conversations with people who are experts in very different fields to what you’re used to hearing about. I talk to them about how they are faring ‘out in the world’ - building and shaping their personal brand to suit them. Meet my old university friend, Ryan Enslin. He is a travel journalist who writes for luxury and lifestyle publications, mainly in the hospitality and travel industry.In his conversation with me he shares how he came to shape a version of himself that he comfortably shares and expresses with the outside world – through his own definition of his personal brand, and through his work.He’s a great example for all of us in how to listen to our instincts, get comfortable with who we are, and what we want, and to then go out into the world and be open to whatever may come from that. Come listen, you will not regret it – I promise! There is hope for you yet, if you are still tackling bringing more JOY into your work life.- - -𝗚𝗨𝗘𝗦𝗧 𝗕𝗜𝗢:Ryan Enslin is a vibrant, charismatic creative travel journalist who has the special talent of turning photography and words into beautiful works of story-telling art.Through every photograph he takes and sentence he writes, he breathes life into the stories that capture his imagination, offering glimpses into worlds both familiar and unknown. He writes for hospitality and travel publications like Getaway, South African Sunday Times, Garden & Home and other luxury travel magazines.Ryan is a huge proponent for responsible tourism and the restorative opportunities it affords, particularly in South Africa. He spends a lot of time travelling internationally and around his home country of South Africa. His main home base is in Johannesburg. 𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:Shelley is a systems-led personal brand strategist working with knowledge experts… those who teach, educate, consult, advise or mentor others. Her specialism is in helping her clients to uncover their genius gifts which the world needs and translate that into something that can be marketed and communicated in a way that’s comfortable for them.South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work. She runs her specialist marketing agency Harbour 32, with her magically gifted friends, where they focus on personal brand strategy and podcast show positioning.==================All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

In this episode:Mini-series: ‘Real life Personal Brand Examples’. Conversations with people who are experts in very different fields to what you’re used to hearing about. I talk to them about how they are faring ‘out in the world’ - building and shaping their personal brand to suit them. Meet my friend, Gordon Fong. He is a businessman who specialises in the areas of digital, data and defense.For me, he provides us all with a great example of just getting out there and seeing what works both for the people he’s trying to engage with, but also – for him, in what he’s comfortable with and what he enjoys doing. Gordon proves that even in a business area like his where the world seems scary, secretive and terribly serious – personality and smiles still play a vital role in connecting humans at all levels of decision-making.Do come listen. You will not be disappointed. (And you will get to hear about Battle Labs and Battle Busses!)- - -𝗚𝗨𝗘𝗦𝗧 𝗕𝗜𝗢:Gordon is a British-Born Chinese businessman who specialises in the areas of digital, data and defense.  He is a director, partner and shareholder in three businesses; sits on a committee for Bournemouth and Poole College; and is a Dorset Ambassador through Dorset LEP.His formal day-to-day working role is as the Director of Sustainability and Social Value for X-net where his focus is on getting the message across that being a better business for the environment and local community, is in fact… better for business. He gets involved in many initiatives, events and campaigns to help contribute to the future positive development of the Dorset region.When he is not working, he enjoys getting deeply involved in his local community, is a big foodie and loves championing local eateries and businesses on social media.𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:Shelley is a systems-led brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in helping you uncover your genius gifts which the world needs from you and translate that into something that can be marketed and communicated in a way that’s comfortable for you.South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work. She runs her specialist marketing agency Harbour 32, with her magically gifted friends, where they focus on personal brand strategy and podcast show positioning.==================All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

In this episode:This is a reflection, of how I think the show is going and what I have next in store for your hungry ears. If you’re curious about having your own show, maybe come have a listen on how I am feeling and what’s going through my head…now that we are at episode 59.Like many new independent podcast hosts, I had an idea when I started this show, but I didn’t know where it was going to go in terms of final destination.However, I’ve learnt first-hand that actually that’s not the way it works. Your show is something that moves with you, over time, and evolves as your voice and message matures.I’m also aware that up to 80% of independent podcasters don’t even get past episode 23, so I’m happy to still be here! Thank you for sticking with me.In this episode I share where I am at right now with the show and what I’m going to be doing for the next few episodes. I have a really exciting angle to the conversations and guests I will be bringing you in the next series episodes – so come have a listen. PS – I’m still staying in the lane of talking about the ways in which your personal brand meets the humans you serve, I’m just going to go deeper and possibly wider with a fresh lens on the topic.- - -𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:Shelley is a systems-led brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in helping you uncover your genius gifts which the world needs from you and translate that into something that can be marketed and communicated in a way that’s comfortable and energising for you.South African born and British-grown, Shelley has worked with 10+ brands across 30+ industries through her consultancy and agency work. She runs her specialist marketing agency Harbour 32, with her magically gifted friends, where they focus on personal brand strategy and podcast show positioning.==================All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

In this episode:Do you REST? Do you prioritise resting in your day, week and month?If you are anything like me, I spend a whole lot of time inside my head, and I can feel quite depleted by the end of the day and even the week – if I’m not careful.In this episode I bring on a guest who specialises in educating her clients on this very subject.We talk honestly about how we need to be more aware about how we move through our working week, particularly as knowledge workers who are highly dependent on their brains.I am a Gen Xer, and was brought up to always “work hard” and there was this not-so-subtle implication that that looked like: working like a demon consistently through the day and doing the 8 or 9-hour slog, with lunch at your desk.And, underneath that – was my belief in what “work” looks like and, for me, that usually that means delivering something for someone else. In case you resonate with any of that, come and listen to this conversation about rest, workflow and what we need to know about our brains, our nervous system and our human stores of energy.- - -𝗚𝗨𝗘𝗦𝗧 𝗕𝗜𝗢: Nikki St Paul is a Mind, Body, and Breath Coach and the Founder of Breathing Mindful Coaching. She is a certified life and breath coach and an accredited mindfulness meditation teacher. She specialises in supporting female founders who are 'always on' to create momentum, freedom and flexibility in their business without burnout.𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:Shelley is a systems-led brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in helping you uncover your genius gifts which the world needs from you and translate that into something that can be marketed and communicated in a way that’s comfortable for you.South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work. She runs her specialist marketing agency Harbour 32, with her magically gifted friends, where they focus on personal brand strategy and podcast show positioning.==================All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

In this episode:If you haven’t across Human Design before – my guest and I introduce you to the concept in this episode and you will see that, if anything, it supports my assertion that ANY time and work you can spend in getting closer to being more of yourself every day, is time well spent.‘Human Design’ has come to fruition by way of Alan Robert Krakower who, over time, has come to be known by his pseudonym of Ra Uru Hu. He published a book in 1992 called The Human Design System.My guest is a specialist on this fascinating and deep system and she helps you and I to wrap our head around how it works, and more interestingly how it can reflect some crucial insight into why it is really important to lean into being more of yourself because, if you don’t, there are very real energetic consequences.Come listen! It’s fascinating.- - -𝗚𝗨𝗘𝗦𝗧 𝗕𝗜𝗢:Jacqueline Kent is a Human Design specialist, award-winning coach, author and speaker. She focusses her work with female creatives and manifesting generators (we’ll learn more about those today) and she thrives in inspiring her clients to stop shrinking and start shining. 𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:Shelley is a systems-led brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in helping you uncover your genius gifts which the world needs from you and translate that into something that can be marketed and communicated in a way that’s comfortable for you.South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work. She runs her specialist marketing agency Harbour 32, with her magically gifted friends, where they focus on personal brand strategy and podcast show positioning.==================All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

In this episode:I have a conversation with a strategic story teller who is incredibly talented in helping people like you, and me, to bring our stories to life, so that we can share them in ways that make a difference and get people to take notice and engage more with us.At the heart of it – we get down to how you take all of those deep insights you get from doing personal branding work and then start to permeate it into your every day through stories.Now, I know that “words” and “stories” are not everyone’s skillset, that’s why I wanted to bring this conversation to you, so you can realise that sometimes it doesn’t have to be as hard as you make it. ALSO – there are some very capable, talented HUMAN copywriters who help you to bring out and tell your stories.When I talk about stories here – we are talking about the ones that are directly linked to your values, your beliefs and the crucial elements that make you unique as a professional.Come listen. - - -𝗚𝗨𝗘𝗦𝗧 𝗕𝗜𝗢:Katie Caiger is a German-born, British-based, strategic business storyteller who works with brands across the DACH region, the UK, and the US to help them to connect better with the right audiences, drive B2B growth, and attract top talent.From healthcare to IT, food to travel, finance to industrial engineering – she’ll work with you to uncover your story, define your message, and help you communicate it with clarity and confidence. Her goal for you is to turn into a beacon of influence in your field, with employees who are passionate ambassadors for your brand.𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:Shelley is a systems-led brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in helping you uncover your genius gifts which the world needs from you and translate that into something that can be marketed and communicated in a way that’s comfortable for you.South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work. She runs her specialist marketing agency Harbour 32, with her magically gifted friends, where they focus on personal brand strategy and podcast show positioning.==================All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

In this episode:I revisit a topic I first wrote about in a blog post, back in 2012.The crux of it was that I was pitting the value of knowledge against imagination and, at the time, I had decided that I thought that imagination was more important than knowledge.Now, more than a decade later, and after working much more with professional humans on telling their stories - my view has shifted.Today, I’d say that they are equally important and much more POTENT when they are used together.Just think: what if you could find a way to imaginatively convince anyone that you are smart and that they should pay attention you?Well, come jump into this conversation and I’ll chat to you about the opportunity of using the power twins of knowledge and imagination when marketing or communicating yourself, with the outside world.- - -𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:Shelley is a systems-led brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in helping you uncover your genius gifts which the world needs from you and translate that into something that can be marketed and communicated in a way that’s comfortable for you.South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work. She runs her specialist marketing agency Harbour 32, with her magically gifted friends, where they focus on personal brand strategy and podcast show positioning.==================All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

In this episode:Does your heart stop and your brain fizz to a grinding holt when you are asked: “What’s your purpose?”(tumbleweed)Yeah, I thought so. For some people the answer to this question is easy and rolls off the tongue fast. For others…it’s harder. Much harder. Especially if they haven’t taken the time to really work it all out.Never fear. Today will be different for you, my friend. My guest on this episode is going to talk about this topic of purpose like you haven’t heard it before.  For me, when I get asked this question: I get anxious…I worry I won’t get it “right” when I say it, on one hand, and then on the other hand, I get this weird sense of …who am I to have a purpose? Feel similar? Come and listen to this conversation I have with Finola Howard, author of the book: “What if…joy was how you measured success and the money proved you right?”She talks about this in a way that may just tip you over to really (finally) HEAR, why this is such important work to get right. - - -𝗚𝗨𝗘𝗦𝗧 𝗕𝗜𝗢: Finola Howard is a Business Growth Strategist with a joyful heart, as well as a speaker, best selling author and top ranked podcaster. She cut her teeth in brand building, market positioning, business strategy, digital strategy and as a thinking partner to businesses who want to scale in Ireland, UK, USA, Canada, Australia and even further afield. She takes a uniquely blended approach that combines the grounded commercial acumen of three decades of marketing experience with empathy, intuition, NLP and other personal development tools. 𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:Shelley is a systems-led brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in helping you uncover your genius gifts which the world needs from you and translate that into something that can be marketed and communicated in a way that’s comfortable for you.South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work. She runs her specialist marketing agency Harbour 32, with her magically gifted friends, where they focus on personal brand strategy and podcast show positioning.==================All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

In this episode:The conversation path I take you down in this episode is all around how you can utilise your personal brand work out in the real world. I bring together two things to walk you through this: (a) the personal brand strategy piece (give highlights of what that is in reality), and (b) reminding you of Mai-Kee Tsang’s concept of Sustainability Visibility®️ (creating a buffet of things that give you energy to do to market and communicate yourself to the outside world).This is a practical episode because I give you a list of areas that you can go away and check to see if you are using your personal brand strategy.HINT: Some of the things I list will be as natural as breathing, and you will already be on top of, but there are others you might need to think more about and work harder to implement.Previous episodes that sit nicely with this one are: EP27 - The Power of Sustainability Visibility®️EP34 - Personal Brand - Being comfortable to be more you, more of the time- - -𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:Shelley is a systems-led brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in helping you uncover your genius gifts which the world needs from you and translate that into something that can be marketed and communicated in a way that’s comfortable for you.South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work. She runs her specialist marketing agency Harbour 32, with her magically gifted friends, where they focus on personal brand strategy and podcast show positioning.==================All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

In this episode:This is the last of a bit of a mini-series we have done focussed on podcasting and specifically with a lens for subject matter experts (in either being a host or going on to a show as a guest).Be sure to listen to previous episodes: 49 (what makes a good podcast host), 50 (the four ‘purpose types’ for podcast shows), and 51 (what makes a good podcast guest).In this episode Imogen and I share our 6 lessons we have learnt while running this Brand Compass Show, as well as in launching and producing shows for our podcast host clients, inside our agency – Harbour 32.Come listen as we share why these lessons are important (and the impact they have when they go wrong).- - -𝗚𝗨𝗘𝗦𝗧 𝗕𝗜𝗢:Imogen Jones is a personal brand strategist who helps clients to gain clarity on the deep motivational needs of their ideal clients, and craft offers that REALLY solve their unbearable aches.With 20 years-experience working in marketing and customer-focussed roles inside marketing research and healthcare businesses, today runs her own freelance consulting business.As a strategic marketeer, Imogen is creative and intuitively empathetic to understanding the position of the customer. She is the ultimate people person.Imogen also works on personal brand strategy and podcast management at specialist marketing agency, Harbour 32, with Shelley Rostlund. 𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:Shelley is a systems-led brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in helping you uncover your genius gifts which the world needs from you and translate that into something that can be marketed and communicated in a way that’s comfortable for you.South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work. She runs her specialist marketing agency Harbour 32, with her magically gifted friends, where they focus on personal brand strategy and podcast show positioning.==================All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

In this episode:Have you been thinking about trying to get onto a podcast show as guest? Or – are you a podcast host and are head deep in trying to seek out and pick the right people to come on to your show? This episode is for you.This is important for you as a subject matter expert or service provider who wants to be a bit more visible or be noticed more. Guesting on podcast shows is a great opportunity for you to express yourself and your personal brand, and of course, demonstrate that genius that’s living inside that gorgeous brain of yours.I bring on one of my personal brand strategist colleagues, Imogen Jones, from our agency business, Harbour 32, to chat through some of what we talk about when we are looking for the right guests for this show, and also how we (as listeners) look for in a GOOD guest on shows we listen to. Again, this is a relaxed conversation and we share what we like (and dislike) about guests on shows, and talk a bit about some of the practical things that you could do to make yourself more appealing to be asked to be a guest on a show.Let us know what you think makes a good guest on a show? Or if you have questions about how you can be more attractive to be asked to be on a show – just give me a shout. - - -𝗚𝗨𝗘𝗦𝗧 𝗕𝗜𝗢:Imogen Jones is a personal brand strategist who helps clients to gain clarity on the deep motivational needs of their ideal clients, and craft offers that REALLY solve their unbearable aches.With 20 years-experience working in marketing and customer-focussed roles inside marketing research and healthcare businesses, today runs her own freelance consulting business.As a strategic marketeer, Imogen is creative and intuitively empathetic to understanding the position of the customer. She is the ultimate people person.Imogen also works on personal brand strategy and podcast management at specialist marketing agency, Harbour 32, with Shelley Rostlund.𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:Shelley is a systems-led brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in helping you uncover your genius gifts which the world needs from you and translate that into something that can be marketed and communicated in a way that’s comfortable for you.South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work. She runs her specialist marketing agency Harbour 32, with her magically gifted friends, where they focus on personal brand strategy and podcast show positioning.==================All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

In this episode:I share what I think are the higher over-arching purpose angles to podcast shows.Why are these important? Well – it may explain why you like or don’t like certain podcast shows, or it may well help galvanise you into thinking about which purpose types might actually be possible for you, if you want to start a podcast show.These purpose angles can stretch over any genre – so shows that relate to business, wellness, true crime, mental health, etc. We are looking here at the bigger intention of the show – regardless of topic or audience.Come listen as I walk you through: The MegaphoneThe SpotlightThe MagnetThe Torchbearer - - -𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:Shelley is a systems-led brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in helping you uncover your genius gifts which the world needs from you and translate that into something that can be marketed and communicated in a way that’s comfortable for you.South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work. She runs her specialist marketing agency Harbour 32, with her magically gifted friends, where they focus on personal brand strategy and podcast show positioning.==================All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

In this episode:If you have been thinking about starting a podcast show, or have started a show and are working hard to make your show great for your listeners – I hope you will enjoy this episode.I bring on one of my personal brand strategist colleagues, Mark Franklin, from our agency business, Harbour 32, on to chat through some of the nuances that we feel are so intrinsic to really embodying your personal brand as a podcast show host and what that looks like.It’s a relaxed conversation and we share how we each feel about what a GOOD or BRILLIANT host looks and sounds like, and even recommend some shows we listen to.Let me know if you like this one! I have more like these planned.- - -𝗚𝗨𝗘𝗦𝗧 𝗕𝗜𝗢:Mark Franklin is a mindset expert and business strategist who helps business owners and leaders flow from inertia to victory by embracing their fears.He hails from 20+ years in leading the social selling division of an award-winning children’s publishers in the UK and Europe.After years of working with thousands of independent solo-preneurs, he is uniquely talented in supporting people to distil their ‘WHY’, articulate their ideal future and help them tell more meaningful stories. Today he runs his own coaching, training and consultancy business, and works with Shelley on personal brand strategy and podcast show positioning, in their agency business Harbour 32.𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:Shelley is a systems-led brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in helping you uncover your genius gifts which the world needs from you and translate that into something that can be marketed and communicated in a way that’s comfortable for you.South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work. She runs her specialist marketing agency Harbour 32, with her magically gifted friends, where they focus on personal brand strategy and podcast show positioning.==================All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

In this episode:I share my reflections on how it went, running a 21-day personal story challenge with my friends and connections. I honestly share my reflections on what I noticed about myself when taking part in the challenger myself, and what I learnt from the interaction with my content. I move on to sharing what I noticed (in a helicopter view) about what my friends were sharing in the challenge.Then lastly, I have two participants who also share what they got from doing the challenge for them and you’ll hear direct from them.What will you learn from listening to this episode? Well – you’ll hear whether or not I pay any attention to analytics and algorithms, and where I think you should be focussing when working out the purpose to your content.What we share and how we share it…needs to be an extension of our personal brand. Is yours? Or are you more sporadic, or work-focussed, and don’t really think about it?I hope that this episode helps you to see that there is a world of connection possibility in sharing more of yourself with your audiences, whether that’s online or in-person.- - -𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:Shelley is a systems-led brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in helping you uncover your genius gifts which the world needs from you and translate that into something that can be marketed and communicated in a way that’s comfortable for you.South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work. She runs her specialist marketing agency Harbour 32, with her magically gifted friends, where they focus on personal brand strategy and podcast show positioning.==================All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

In this episode:I bring back Alison O’Leary, a Career and Life coach, who comes to help us understand the importance of uncovering our Adventures in Happiness.This bleeds nicely into my mantra of getting you to be more YOU, more of the time and have more fun in your everyday.Back in episode 16, Ali and I talked about how designing your ideal working lifestyle was also key to defining the way YOU want to work. And we shared how work looks very different today, to say… our parent’s generation. The world has changed, so I guess the question is: have you really realised that? Or are you operating on autopilot of what work HAS to look like because of a set of beliefs you are following based on the past?In this episode, we ask you to open your mind - because we are going to dig into what you can do to enjoy your work more and specifically how you can build adventures of happiness into your day, week, month and year.- - -𝗚𝗨𝗘𝗦𝗧 𝗕𝗜𝗢:Alison is a highly experienced, certified life and career coach and is an active ideal life advocate, helping people to discover their adventures in happiness.She’s the founder and designer of the Work Wonderland™ process, her proprietary model that helps people make career and life choices that truly align with their values, strengths, passions, skills and life goals. She hosts her own podcast show called Dream Chasers.Alison hails from a high-paced, London-based corporate background, working for more than 20 years in the field of PR and Communications, until she made her own radical transition to her ideal life, living and working from a remote mountainside in Wales.Today she focusses her life coaching on supporting professionally successful people in making career changes that facilitate transformational life change. 𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:Shelley is a systems-led brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in helping you uncover your genius gifts which the world needs from you and translate that into something that can be marketed and communicated in a way that’s comfortable for you.South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work. She runs her specialist marketing agency Harbour 32, with her magically gifted friends, where they focus on personal brand strategy and podcast show positioning.==================All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

In this episode:I start the conversation with you about how you physically speak or communicate with your clients, or with an audience when you are recording a video, delivering a webinar, doing the work you do, or even being on podcast show.I introduce you to Vocal Archetypes, and particularly how Vinh Giang describes these in his communication skills training, which I have done myself.Honestly, Vinh is an absolute model of excellence if you are looking for someone to listen to, or even emulate when it comes to flexing your communication muscles.In this episode I am going to walk you through some of what I’ve directly learnt from Vinh about the core foundations to communicating effectively, and will also share the four main vocal archetypes that Vinh teaches in his communication training. These four are the main ones that are easy enough for you to learn about and absorb immediately. AND you will want to.Why is this important? Because you have to speak and use your voice A LOT, in your work - in consulting, advising and or teaching your clients. (Not to mention if you have a speaking gig opportunity!)- - -𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:Shelley is a systems-led brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in value propositions, the product eco-system sitting inside brand strategies.South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work, and spends the majority of her time teaching subject matter experts running micro businesses how to transform their expertise into a momentum-building brand machine.==================All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

In this episode:I bring my Speaking Coach, Jackie Goddard, back on so we can have an open discussion about what it was like being coached to prepare for my talk at You Are The Media’s Creator Day, down in Poole (south coast of UK).Come and be a fly on the wall as we walk through Jackie’s process, using my talk as a demonstrative example. You’ll get some ideas on how this reflects on you, and how you move your clients through from point A to point B. This will be a particularly useful listen if you have been wanting to present something to a room, or even stand up on a stage and something has been stopping you.Consider working with a speaking coach. I can highly recommend Jackie who is a complete subject matter expert at what she does. Guess what? Speaking coaching isn’t “presentation skills” training – it’s so much more. The main meat of your value in delivering whatever it is that you are working on to share with an audience - is about eliciting what it is exactly you are trying to get across in your message, finding relatable stories and images to bring that message home, and then to find a way to do it in YOUR WAY.And yes, Jackie will teach you about the anatomy of voice, breathing and balancing your wellbeing as well.- - -𝗚𝗨𝗘𝗦𝗧 𝗕𝗜𝗢: Jackie Goddard is a Speaking Trainer and Coach who helps business owners, leaders and authors to gain confidence delivering paid talks to share their knowledge and leverage their authority in their space. She is on a mission to empower yearning speakers to get excited about sharing their ideas, stories and life lessons. She teaches her clients how to craft engaging talks, use their voice and breath better and sharpen their overall performance skills. Jackie has over 25 years of experience working in and around the performing arts as an actor, director, producer, and teacher, facilitating acting and voice workshops.𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:Shelley is a systems-led brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in value propositions, the product eco-system sitting inside brand strategies.South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work, and spends the majority of her time running her group programme, teaching micro businesses how to transform their expertise into a momentum-building brand machines.==================All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).